Building an online presence, especially in real estate, may seem intimidating.
The hardest part of the sales process for most businesses is turning leads into buyers. This is especially true for real estate agents competing in an already overcrowded market. Marketing teams for real estate agents have the task of competing with not only their competitors but third-party services.
A relevant marketing strategy for any business should be to establish their brand’s online presence, but many are still asking — how?
ClickFunnels is a comprehensive tool created for entrepreneurs and business owners who want a straightforward platform to create a website and market. This is also an exceptional tool when you want to help guide a potential buyer through targeted processes and close more deals.
This guide will break down funnels, discuss why ClickFunnels is superior for establishing an online presence and marketing, and why it’s an important tool to use.
ClickFunnels Overview
To understand how ClickFunnels works and how it can be used to help you, let’s first define funnels and how they are used to optimize sales in the marketing world.
What Is a Funnel?
When developing a website, an early decision should be if you want to develop that online space into a funnel or not.
While a website can serve to inform, and even convert, a potential customer, a funnel has a meticulously calculated and driven purpose.
A funnel is an online strategy that works to drive awareness and interest and steer potential customers into consumers. Simply put, a funnel will help push people into one way of thinking or towards a purchase. A website will provide a foundation or platform for that push.
What Is ClickFunnels?
Now that we understand funnels, let’s break down what ClickFunnels does.
Thousands of different websites and businesses use sales funnels to attract potential buyers. When developing a website or brand, it takes a considerable amount of time and energy that many people simply don’t have. Of course, you can hire professionals or outsource the work. However, this eats away at your budget and often proves to be an unreliable solution.
ClickFunnels solves these problems.
In essence, this online tool helps businesses market, sell, and deliver a product or service. It allows users to easily create landing pages, sales funnels, membership sites, and more. Of course, these are all crucial parts of the real estate sales journey, meaning that many estate agents are already using this tool.
Whether you have an already established website or are starting from scratch, ClickFunnels allows users to both create and optimize their platform according to their unique use.
What ClickFunnels Promises Real Estate Experts
By using an application like ClickFunnels, you give yourself a fighting chance in the online shopping market.
ClickFunnels has a few major capabilities that make creating your dream website a perfect environment to turn leads into clients into profit. We won’t talk about all the tools that ClickFunnels provides to its users. Instead, we will delve into how the following can elevate your chance of selling real estate online:
- Easy-to-Use Dashboard
- Drag-and-Drop Editor
- Notification Automation
- Smart Shopping Cart
- Easy to Track Statistics
When you use all these tools together, you may find that the creation of an online real estate funnel is more within your reach than you ever considered.
Easy to Use Dashboard
The most notable part of ClickFunnels is that it is simple to use and has an intuitive dashboard. You can simply look for what you want to do and find that aspect of building a funnel on the menu. The dashboard allows you to view your entire setup while still being able to quickly add or remove parts of your website you think will drive more leads. This is where marketing experience comes in handy. You can consider how varying placements of different features would draw users’ attention.
The ease of use and quick-to-learn aspect of ClickFunnels makes it one of the greatest tools available for the real estate market. Its customizable options and streamlined view allows agents to tailor their website and marketing strategies to their individual audience. Further, it makes marketing feel simple while offering a helping hand when it comes to cultivating growth in your pool of leads.
Drag and Drop Editor
Once you have a solid understanding of what you want, the drag and drop tool makes marketing to your clients easier than ever. You can locate the additions you want and simply add them.
Ease of use is not the reason that this is one of the most important tools of ClickFunnels though. Consider the amount of time and resources you would use attempting to hard code any of these additions to your web presence. By letting ClickFunnels do all the work, you no longer have to worry about moving things around here and there with hard-to-use code. Once you have decided on a layout, just implement it.
When you combine this tool with the dashboard, you can quickly set up and publish your website. The faster you get your website on the internet, the faster users will find your real estate business.
Notification Automation
One of the most useful tools that ClickFunnels provides to its users is the ability to automatically set up different notifications. This tool can be utilized in several ways.
By adding an automation tab, you begin to set up an interface that will give the users of the website a place to opt-in to different notifications. This is where ClickFunnels’ easy-to-use dashboard comes in handy. From here, you can select if you want to notify your leads through text or email or attach a social media account to your service.
It is important to consider what a potential buyer would want when building your website. Users are more likely to use the notification aspect of your process if you give them options for how they would like to connect.
When selling real estate, it is no mystery that connecting to social media is a fast and efficient way to find more potential buyers. This tool is not only useful for social media though. By automating your connection to users, you can respond to leads as quickly as possible. This gives you the best chance to capitalize on a potential buyer before their interest fades, or they move on to a different competitor.
Smart Shopping Cart
Finally, the tool that elevates your real estate website from average to a lead converting funnel is the smart shopping cart application. By implementing the shopping cart interface, you give users quick access to the property they have tagged earlier.
If you truly want to turn leads into buyers, then removing the complicated process of forcing a client to find the property that initially caught their eye again is a huge improvement. Let them select a property and put it in a shopping cart that will save what they want without cluttering their space.
Easy to Track Statistics
This aspect of ClickFunnels may go underused. But we find it to be one of the most important.
By being able to set standards and track what developments of your funnel do and do not work, you give yourself the capability to improve upon your web presence in real-time. This means that if you find that you have made a change, and it negatively impacts your real estate business, then you can quickly revert that change.
Additionally, if you made a change that positively impacted your clients’ experience, you can expand on that and use that momentum to attract more views on properties.
Why Is This Important?
So, how do all these different tools help you? When used together, these tools create a coherent web space that improves your company in three majors ways:
- It piques interest in leads, giving you more users and more clients.
- It offers easy ways to pressure interests, turning more clients into sales.
- It quickly converts a passerby into a user or returning client, creating brand loyalty and happy customers.
The funnel system is a tried and tested marketing strategy. By using this tool, you can utilize funnels in your real estate business every day. The answer to the question, “How does ClickFunnels help me?”, is simply that it gives you a fighting chance in a growing market to capture and capitalize on every viewer of your website.
Conclusion
If you are serious about taking your real estate business to the next level, then this tool is the way you should do it.
For those who don’t have a website already, it will give you the highest level of quality to compete in a growing market.
For those who already have a website, ClickFunnels will give you the capability to convert your current site into a powerful funnel that attracts more users and closes more deals. Thanks to their user-first service and simple interface, ClickFunnels is unmatched in the marketing world.
Secure your future real estate clients and start using ClickFunnels today.