Have you ever wondered how your competitors can successfully outperform others and stay on top consistently? They have a leg up that differentiates them from the rest – and it’s their sales strategy. And the most successful companies are winning with their sales strategy because they’re using ClickFunnels.
If you want to take your sales and marketing strategy to the next level, keep reading this article to learn how you can use ClickFunnels for your clients. Your ROI will thank you.
What is a Sales Funnel?
A sales funnel is a sequence of consecutive steps intended to transform an interested lead into a dedicated buyer. Generally speaking, these are the basic steps that are within a funnel:
- A visitor (technically an unqualified lead) lands on your page. This is their first time on your page.
- A pop-up comes up on their screen and they are offered something free (must be of value to them) in exchange for their email address.
- Now, you have their contact information.
- With their email, you send them the initial offer.
- Now, they’ve become a consumer of yours.
- You maintain regular contact with this consumer, consistently providing value along the way.
- As you build a stronger relationship with them, eventually they will feel ready to become a buyer.
- They become a repeat buyer and eventually become loyal to your brand.
A ClickFunnel can be boiled down to five parts:
1 – Capturing the Lead: Turning the visitor into a potential customer
2 – Engaging in the Sales Process: Sending the initial offer + follow up emails
3 – Upsell: Offer an additional item at checkout
4 – Ascend: Climbing the value ladder of products or services by offering them something of more value
5 – Earn: Start generating more revenue
Can I Use ClickFunnels for Clients? The Short Answer:
Yes. Definitely yes. The entire design of ClickFunnels is based on the understanding that every online business needs to acquire clients. With just a few user-friendly steps, you can set up and integrate ClickFunnels with your other marketing assets to create a cohesive strategy.
If you’re struggling to attract the right clients and want to bring them in in droves, there’s no reason not to try ClickFunnels. It makes it easy to:
- Engage with potentially interested leads
- Nurture your relationship via email
- Convert once they’re ready to buy
ClickFunnels makes buyers happy with quality offers they want and creates a cycle for attracting business.
The Features ClickFunnels Has to Improve Client Acquisition
ClickFunnels is a great user-focused sales system. It is incredibly easy to navigate and understand from beginning to end, and that’s a big reason why it’s been so successful in attracting clients. There are also several features built in to improve the rate at which you attract customers.
Here are a few of the top features from a client’s perspective:
1 – Integrations
Often, business owners use an array of different software and tools to run their digital commerce sites. Each tool has its own purpose and each one has its way of functioning. With ClickFunnels, you can integrate your ClickFunnels account with other programs and software.
For example, you can integrate everything from web pages to social platforms and even email platforms. By being able to work on all the tools within one system, you’ll be able to reach your business objectives more efficiently.
2 – Templates
One of the best things about ClickFunnels is all of the models and templates you have to choose from. This means you don’t have to be an expert in design or sales to have a beautiful, integrated, effective online sales process. Whether you’re in a hurry or would rather spend your time doing more imperative business tasks, their designs will offer you something that works. They’re made by the experts to make your life easier and already include many of the important features you’ll want in your funnel.
3 – Analytics
In today’s world, it’s all about being able to prove your success. Performance indicators are the main way we do this in business. With relevant data on how your ads and funnels are working, you’ll be able to fine-tune your tactics and boost your campaign effectiveness.
ClickFunnels offers all of the important metrics, including:
- Web traffic
- Campaign analysis
- Sales analysis
- Visitor tracking
- Click-through tracking
- Email performance tracking
- Conversion tracking
- User activity tracking
- Delivery tracking
These are all critical to your e-commerce performance, and staying up-to-date on their status will keep you in the loop.
4 – Marketing/Sales Funnels
With one ClickFunnels account, you can make several different funnels, each serving its own unique purpose. With this setup, you can now offer more promotions, add-ons, freebies, and more.
You’ll be able to differentiate these strategies and speak to each client with the best funnel for their needs and desires. It also makes your sales process easier because all your funnels will be right in the same place. No longer will you need to switch back and forth between a million tabs. You can get all your sales work done in the same place.
5 – Autoresponders
Clients and business owners alike rave about ClickFunnels email autoresponder features. They really take your email marketing ambitions to the next level. With this tool, you’re able to link your funnels together and your email directories into one place. When you do this, whatever info your customers submit into your funnels will make its way to your email list. This is great because you can constantly grow your list without much time or work. You’ll also be able to track how well your emails perform from within the program.
How Does ClickFunnels Help You Get Clients?
Here’s the thing: ClickFunnels is a program that streamlines all the processes for generating leads and boosting e-commerce sales.
- The first step is creating the funnels. This could be a sign-up prompt that offers them a free item of value in exchange for an email address subscription.
- From there, you send the finished ClickFunnel out into the word and let it work. People will begin to come across it, develop an interest, and sign up for the value.
- Once they sign up, you’ll know. You’ll be able to guide them via emails until they decide to become a paying customer.
The ClickFunnels process you set up will lead them through your complete sales process from a light interest to a return customer.
Reasons to Use ClickFunnels to Build Client Pool
Building your client pool with a new ClickFunnels system when you’re already using something else might seem like too much effort. Although it may take a short bit of time to set up initially, ClickFunnels can make things smoother and simpler in the long run.
In addition, these are also great reasons to pick the ClickFunnels option:
1 – Repeat clients
Leveraging repeat customers is a great way to really sustain the way your business operates. Their initial purchase signifies the beginning of what could be a long, loyal relationship with a customer. By continuing to nurture past customers with ClickFunnels, you can keep them invested in you.
2 – Email marketing opportunity
Email marketing is a big deal right now, and if you’re not already utilizing it, it’s about time you do. Someone with interest in your business or product will sign up for emails because it’s less of a commitment than buying right away. Then, it’s easy to email them all within one click through autoresponders.
3 – Build trust
You need to build trust in the digital space if you want someone to be willing to fork over their money to you while interacting online only.
Of course, they will be much more hesitant to buy from companies they’ve only gotten to know through their phone or computer. By speaking to them through an email list, you can:
- Introduce yourself in a pleasant way that’s not adversive
- Offer additional information about your team and the products/services you provide
- Give them a chance to opt-in to more deals and news or opt-out
You’ll appear more human and have an additional chance to make a good first impression.
4 – Refined sales process
It might take a long, long time for a prospective client to become a customer. When they head to your page, it’s crucial to take advantage of the opportunity to check in with them and start nurturing their interest.
Even if they’re not ready to buy, that doesn’t mean they’re a lost cause. ClickFunnels lets you refine your sales process and nurture leads gently over time through email. By offering them something valuable for free at that first meeting (when they hit your landing page), you’ll be able to get them into your sales process without needing them to buy right away.
5 – Reflects evolving markets
Customers today are aware of the power that buying has, and they are taking advantage of it more than ever. They are less likely to buy something without researching and gathering information now. That means your job just got more challenging as a marketer. You’ll need to share significant information about your product or service and try to convince them it’s the right fit.
With ClickFunnels, you can transform your leads into paying customers slowly over time. It allows you to nurture the audience while they continue to think and sit on their buying decisions. By consistently reaching them via email with value, they will eventually come to realize the same thing you do – that your product is perfect for them!
ClickFunnels Sharp Rise in Popularity
ClickFunnels has become a highly sought-after sales and marketing solution for businesses looking to sell online. It was started only in 2014, and since then, founders Russell and Todd have grown their revenue to over $100 million. They experienced the entrepreneurial frustrations of setting up a sales process online themselves and decided to create a solution.
Because ClickFunnels lets business owners reach their digital goals at a rate they can afford, it continues to rise in popularity. It has affordable rates starting at $97 and guarantees that you’ll generate more impressions, leads, sales, and ultimately revenue.
As a system that works for both the customers and the business owners, it’s no wonder ClickFunnels is a top choice for online marketers.
Pros and Cons of Using ClickFunnels
As with any product, there will be strengths and drawbacks. It’s important to go in with all the information to make an educated decision.
Pros:
- A free 14-day trial will allow you to test things out with no risk
- An active FB group is great to troubleshoot with and learn from
- ClickFunnels is always updating its features to reflect the current online landscape
- They have one of the top email auto-responding features
- Many platforms can all integrate within one ClickFunnels account
- It provides an all-in-one streamlined system to keep your sales process organized
- You’re able to perform split testing to learn from your customers
- It’s an easy and fast funnel-building process thanks to pre-designed templates
Cons:
- It’s not a cheap solution and will cost more than manual sales
- Customer service may be delayed in responding for up to 24 hours
A Strong Case for ClickFunnels
The data strongly supports that ClickFunnels is a good way to attract and build your client base. We’ve gone over why you can use ClickFunnels to get clients, the features that will contribute to client acquisition, and why it helps attract those clients. We also covered the reasons why you should consider it, and the reasons ClickFunnels has seen such a sharp rise in popularity over the past few years.
Now, it’s time to decide whether this program is ideal for your business.
- Is your business lagging behind competitors in sales?
- Do you need some momentum to capture your niche’s attention?
- Are you ready to upgrade your entire online selling strategy?
Then ClickFunnels is for you.
Now that you know more about this opportunity, learn how to use ClickFunnels for your clients here.