As an entrepreneur, you want to maximize your sales. This means that you have to make the most out of every customer interaction. One way businesses accomplish this is through ClickFunnels. The software is a great way to encourage customer action and increase your sales.
If you’re thinking about using ClickFunnels, you might be wondering if it’s safe. After all, you want a secure tool when it comes to collecting customer information and managing sales.
So, is ClickFunnels really safe? Let’s take a closer look at the software.
What Is a Sales Funnel?
To understand ClickFunnels, let’s first define a sales funnel. A sales funnel is essentially the journey a customer goes through when buying your product or service. Sales funnels will look different depending on your company and what you’re selling. Most consist of stages; each contributes to an eventual sale.
The first few stages don’t require as much commitment on the part of your customer. They find your brand, do a little research on it, and evaluate whether or not they want to stick with you.
The next stages involve buying your products and continuing to remain loyal to your brand.
Why Are Sales Funnels Important?
These marketing tools are essential for many reasons:
- For one, they help you to understand your customers better. When you know how your audience interacts with your brand, you can optimize your campaigns for conversions.
- They are also important because they help you make the most out of each customer interaction. Think of it as an upside-down cone; Naturally, you’ll find the most amount of people in the first few stages. Not everyone who comes across your brand is going to end up buying from you.
While this is just how it goes, you need to maximize how many people become buyers. A good sales funnel will influence as many people as possible to make it to the final stages.
Example
An example of a sales funnel might look something like this:
1. A potential customer searches for “women’s sneakers” on Google.
2. She sees your search ad for women’s sneakers and clicks on it, which takes her to your landing page for women’s sneakers.
3. Your landing page prompts her for her email address for savings, which she provides
4. Your landing page prompts her to “Buy Now.”
5. The customer orders the sneakers. .
This strategy was successful. You managed to score a sale and an email address, which is useful for building a relationship with a customer.
It worked because you influenced this customer throughout her buying journey:
- You put a relevant ad in front of her when she was searching for a product.
- You took her to a very specific landing page.
- You offered her savings in an exchange for an email address.
- You made it easy for her to buy the product she was looking for.
What if you hadn’t made her journey so simple? She probably would have given up on your website and went to another.
What Is ClickFunnels?
So, sales funnels are important because they lead to conversions. But how do you go about creating a good sales funnel?
That’s where ClickFunnels comes in. If you’re not familiar with this practical tool, you’re missing out!
ClickFunnels is software that lets you build effective sales funnels. It’s very easy to use and helps you boost your sales no matter what you’re selling.
What Can It Do?
So many businesses turn to ClickFunnels to boost their sales. But what exactly does it do?
Just a few of the many tasks you can use this tool for include:
1. Building attractive, useful landing pages
2. Creating a multi-step sales process for new customers
3. Following up with customers who leave their contact information
Tasks such as these allow you to boost your conversions. When they see your straightforward landing page and follow your prompts, customers will be much more likely to take action on your site.
Is It Safe?
A tool that allows you to boost your sales easily? Some people think it sounds too good to be true.
Entrepreneurs looking to use the software want to know if it is safe. Short answer? Yes!
Track Record
One of the most compelling things about ClickFunnels is its track record. The company started in 2014 and has grown exponentially.
Thousands of big-name online businesses trust the service when it comes to their marketing needs. Almost all reviews for the software are positive, and there have been no instances of security breaches.
Built from the Ground Up
The ClickFunnels team built the company from the ground up. Because they have control of every aspect of their business, you don’t have to worry about third-party providers handling your data.
Automatic Updates
With other programs, you may need to use plugins to build your landing pages, etc. Plugins often require updates to ensure their security.
With ClickFunnels, you don’t have to worry about ensuring your plugins are up-to-date. The company operates via the cloud, meaning updates automatically show up when you log in to your account.
Data Rights
When you use this service, who owns all of the data? This is perhaps the most important thing to consider.
Luckily, with ClickFunnels, you own 100% of your data. The website does not give itself permission to use your data or contact any of your customers.
No Contracts
You are right to be wary of a service that operates by contract. A company that forces you into a contract may be committing you because their service is subpar or not secure.
ClickFunnels works on a month-by-month basis. The fact that you cancel your subscription at any time helps boost the company’s reputability.
Why Some People Are Wary of ClickFunnels
Many people deem ClickFunnels as unsafe based on empty claims. They may do this because of ignorance or because they conflate its security with potential drawbacks.
Let’s take a look at why some people don’t use ClickFunnels:
The Price
In short, the software isn’t cheap.
The lowest plan starts at $97 a month. It’s the more affordable option, but it limits you in the number of pages, visitors, custom domains, etc.
The full-suite option is much more versatile, but it requires you to shell out $297/month. It is a significant expense, especially if you are a brand new business. However, you have to consider what you are getting from the product.
The company isn’t running a profitable scam. It uses your money to provide a useful service that, if you use it right, will pay for itself multiple times over.
Available Alternatives
Of course, there are alternatives out there. But what makes ClickFunnels superior?
We’ve already determined that ClickFunnels is safe. It’s also great because the software is intended for sales funnels. You get a program that will do exactly what you need it to do. There’s not a big learning curve, and you are bound to see an increase in conversions.
As with most things, you get what you pay for. ClickFunnels is on the pricier end but delivers results. With cheaper alternatives, you may be paying less for a service that offers no real value.
Why You Should Get ClickFunnels
The bottom line: ClickFunnels is a safe, effective way to pull in new customers.
Keep in mind that it’s not a magic bullet. You have to use it effectively, but as long as you work it, you will see the results you’re looking for!