Email marketing is a highly effective strategy of sending emails to prospective subscribers and buyers or already-loyal customers. It’s one of the most effective marketing channels out there – and has been for many years. Using an email list to target and re-target customers is convenient and easy to do: even more so now that there are tons of tools to help you do this effectively. Email marketing can be further upgraded with the use of more advanced tools, such as customer management systems and segmentation.
Here are 11 of the best email marketing services on the internet right now.
1) HubSpot
HubSpot is a marketing, sales, and service software that provides tools that help companies with blogging, search engine optimization, social media, email, and other forms of analytics and marketing. Through these features, they help companies attract visitors and convert leads into long-time subscribers. HubSpot has free tools to help companies start, and as the company grows, the tools grow with them (for a fee).
Part of HubSpot’s appeal is that its growth platform allows multiple aspects of the company to work together, such as marketing, sales, and subscribers service. They sell each component separately, but all parts work together as a whole. HubSpot also allows for extensions and integrations to create custom apps, allowing you to tailor HubSpot to fit your business.
HubSpot CRM is best for small and medium-sized businesses who want to move away from logging data into spreadsheets, which can be hard to keep track of. It keeps contacts in a customizable database and manages the pipeline so that business leaders can focus on making deals and making customer connections. It also allows segmentation so that specific subscribers are sent different emails than the rest of the database if needed.
HubSpot’s interface (even just the free CRM) comes with plenty of features and is intuitive and functional. The paid service has a simple learning curve that is smooth and easy for the more advanced features. Creating email marketing campaigns couldn’t be easier with HubSpot which is why it’s a great option.
2) ClickFunnels
ClickFunnels is another intuitive sales funnel builder for entrepreneurs to generate leads, increase sales, and run events. It simplifies online marketing by creating a simple interface through which their users can put together a sales funnel and landing pages for their business. Sales funnels incorporate website hosting, email marketing, landing pages, and other aspects. ClickFunnels has integrated all of these components into one easy-to-use software that is convenient for business owners to learn.
With ClickFunnels, there is an array of convenient pre-built sales funnels ad email templates for use. Users can browse these and choose one that lines up with the requirements of their business. From here, a template is selected and tested within the software for functionality. The program even allows the user to add animations, videos, and other methods and test them within the environment, so things that don’t work will not be deployed.
ClickFunnels includes custom domains, email integrations, a variety of different types of funnels, email templates, and integrated testing. It is best for businesses that would like to generate leads, increase sales, or run events through the software while creating marketing campaigns and attractive landing pages, and working funnels. ClickFunnels also includes other features such as 1-click upsells and Facebook marketing automation, so businesses have a large toolbox for their marketing. It’s customizable and enjoyable to use.
ClickFunnels has a positive user experience, and satisfaction is high with most people. The software is easy to create marketing campaigns with little to no learning curve necessary, and people love that there is no installation required. It’s also powered by Amazon and backed up by CloudFlare Security, which makes ClickFunnels one of the best and most secure options on the market. Learn more about Clickfunnels and their free 14-day trial.
3) ActiveCampaign
ActiveCampaign is another email marketing, marketing automation, and CRM tool that is used by entrepreneurs to generate leads and convert them into long-term subscribers. The company prides itself on offering a clear and intuitive user interface, perfect for small or large businesses.
ActiveCampaign is based out of Indianapolis but has offices worldwide, granting users an amazing technical support system (featuring real humans) in each timezone. With features for email marketing, sales, messaging, and even machine learning, it’s a versatile piece of software that can help any business customize their insights and close deals. Several different kinds of users can utilize this software, from bloggers and marketing teams to large companies and agencies.
Through marketing automation, ActiveCampaign handles emails, apps, and other tasks. The drag-and-drop automation builder helps users set up automated workflows quickly and efficiently to make sure information gets to the right people. Emails of all kinds (such as triggered and targeted) can be generated, tailored, and sent using their drag-and-drop email designer. With machine learning, data is harnessed and used to make better business decisions in the long run.
ActiveCampaign has a free trial but is a paid software. Pricing is determined by the plan you choose and the number of contacts you have.
The software features A/B testing, reporting and analytics, subscriber management, auto-responders, and several other valuable features for every business. The software is complete and flexible, and the simplicity of usage is excellent for the price. ActiveCampaign is just another great option to choose from.
4) Robly
Robly is another great email marketing service provider based out of both New York City and San Francisco. They are best known for inventing OpenGen and Robly AI, two advanced artificial intelligence sending technologies. With integrated A/B testing, mobile-responsive templates, device-specific reporting, and dozens of other features, Robly is a leading innovative company in the business of email marketing.
Robly AI sends emails to subscribers one at a time, rather than all at once, to increase the likelihood of the subscriber reading it. This can be used for drip marketing. The company utilizes the concept of “just-in-time” email delivery to minimize wastefulness when sending emails. With OpenGen, another proprietary sending technology by Robly, click-through rates can increase along with ROI.
Robly advertises several unique features in email marketing software. OpenGen automatically re-sends campaign emails with different subject lines to subscribers who don’t open the emails the first time, while Exit-Intent pop-ups that appear when the user tries to exit the page replace traditional signup widgets. A dashboard of social media tools allows emails to be shared on Facebook and Twitter from the Robly interface. Reports that track open rates, devices, and clicks are also generated and viewed in the interface.
Robly boasts 24/7 customer service and rave reviews from thousands of users. The template builder is user-friendly, and reports are inclusive and filled with vital information for every business. Robly is a company that rises above and beyond in the marketing automation industry and is a definite contender for one of the best options out there.
5) Campaign Monitor
Founded in 2004, Campaign Monitor offers email marketing through a drag-and-drop interface that allows users to customize the perfect email for their marketing campaign. Email templates are offered, which can be changed in any way the creator chooses. Campaign Monitor even allows personalized customer journeys to create timely emails to keep subscribers engaged.
Using data gathered by the software, Campaign Monitor helps businesses deliver personalized content that drives engagement and create value over time. It creates smart, super-targeted segments and sends hyper-relevant emails tailored to subscribers’ interests, which drives loyalty and customer retention.
Campaign Monitor can connect to dozens of pre-built apps and integrations to bring together consumer data across the e-commerce platform. With so many features, it’s easy for various kinds of users to utilize its benefits. Agencies, retail, nonprofit, entertainment, and other types of users can take advantage of reasonable pricing and completely customizable content.
Campaign Monitor is frequently compared to other email marketing companies but comes out on or near the top almost every time. Its overall ease of use, as well as excellent customer support, gives the tool high reviews and ratings. Campaign Monitor is a great option to choose.
CM – Email Best Practices – Ep1 – Edit V1
6) SharpSpring
SharpSpring is another marketing automation platform that offers behavior-based email marketing, native CRM, form and page builders, and several other features. It can track campaigns, build blogs, and automate sales to track subscribers and nurture leads into long-term customers.
SharpSpring advertises superior third-party software integration with systems such as SurveyMonkey, Shopify, and even Twitter to extend the power of marketing automation. It’s built to not only be compatible with these systems but to enhance their usability and data gathered from them to be used in the marketing automation process.
SharpSpring tracks customers and generates reports about them, including information such as where they’ve been, what they click on, what they’re most interested in, and what they seem to be least interested in. Then, the business can generate automation rules to send dynamic content based on this data. Optimization of marketing through driving leads and converting them to sales is not only possible but straightforward with SharpSpring.
SharpSpring is a great value tool as a one-stop shop for full-stack marketing and sales. It is a relatively low-cost tool for the number of features it offers, and the simple user interface allows businesses to focus on marketing efforts rather than solely on creating and sending emails. SharpSpring truly gives other platforms a run for their money.
7) Campayn
Campayn is an easy and affordable way to build dynamic and responsive emails for subscribers to convert them into subscribers. It offers integration with email services to import contacts, or contacts can be uploaded via CSV spreadsheet. Campayn even generates reports with detailed analysis to help campaigns move toward success.
Emails can be designed from scratch or modified from a free template. With no coding necessary, it’s a fun and straightforward process to create emails. Custom HTML can be uploaded if preferred, and different widgets such as a calendar or embedded hyperlinked images can be included. Emails can be highly personalized and sent via Campayn’s automated workflows using triggers such as emails or newsletter content.
With Campayn’s contact manager feature, contacts can be kept up-to-date and tracked to see how often they open emails and how they interact with them. Reports can be generated for each contact or on a larger scale, containing an activity overview with valuable information needed for marketing. Emails can be sent to specific contacts via segmentation, and a double opt-in can create a more engaged subscriber list.
Campayn is trusted by some of the biggest companies out there, including Airbnb, Avon, and the New York City Department of Education. Reviews are generally positive, some stating that the service is intuitive, flexible, and the technical support is fast and effective. Because of these features, Campayn is just one of the many great options available.
8) Marketo Engage
Marketo is a software company from San Mateo, CA that develops marketing automation software for marketing services. Their goal is to build the brand, drive revenue, and prove impact. Marketo is used by some of the top companies in the US, like Century Link, Panasonic, RingCentral, and GE. The company was acquired in 2018 by Adobe, but the software packages retain the name of Marketo.
Marketo Engage is a tool designed for marketing automation, account insights and profiling, email automation, analytics, and predictive content. With Marketo Engage’s email marketing solutions, emails are tailored with a smart marketing database, so customers are more likely to stay loyal. Customer conversations are generated and relevant so that subscribers can be responded to quickly and easily.
As part of the software package, the lead management solutions software attracts buyers and delivers them to sales lead-ready. When these leads are ready for sales, the best leads are prioritized to best increase the odds of the leads making their way entirely through the funnel. Throughout this process, leads are tracked and recorded to map the customer journey and power growth.
Predictably, as a part of Adobe Inc, Marketo has excellent customer support and reviews. For users, the software is flexible and easy to use. Integration with applications is simple, and the software plays well with others. When looking for the best marketing software, Marketo Engage is a definite contender.
9) Klaviyo
Klaviyo is a personalized marketing tool that is motivated by data-driven decision-making. It advertises personalized messaging and an intuitive user interface for detailed customization. Klaviyo believes in data science and applying it to email marketing. It has five main components: segmentation, automation, integration, metrics, and email design.
With its segmentation tool, marketing can be personalized and segmented to distribute information to specific subscribers. Segmentation reports can be generated with groups of customers and their metrics, which can be used to look at past purchase behaviors and predict future spending habits. Automating email sending allows businesses to send branded emails to customers at any time, and can also automate customer paths and testing.
Integration is simple, with platforms that big and small businesses are currently using. All data can be pulled into one place to be analyzed, such as shopping patterns and engagement. This information can be used to customize communications with customers. Email design, one of the most significant components of email marketing, is also simple with a customizable template editor. It can also be used to create pop-ups and other features for emails and sites.
Klaviyo is filled with great and powerful features. It has an attractive interface, powerful analytics, and the price is good enough that small businesses will not suffer from the impact of its purchase. It integrates easily with Shopify, and the segmentation is top-of-the-line for marketing automation tools. Advanced features make Klaviyo a great choice.
Free Email Marketing Webinars | Live Klaviyo Training from Email Experts
10) SendinBlue
SendinBlue is a cloud-based marketing tool that serves mainly small and medium-sized businesses around the world. It can manage email campaigns, send texts, and automate tasks efficiently and on budget. SendinBlue has offices in the United States, France, and India, which speaks volumes about their worldwide customer support capabilities and is reflected in their high reviews.
Email marketing with SendinBlue is simple. The popular drag-and-drop editor can be used to design the message and personalize the content, then send it to recipients. There’s a high level of personalization with SendinBlue, and a unique text messaging feature. Marketing automation is also possible with segmentation, sending messages to only specific customers that are more likely to follow the funnel.
SendinBlue has a chat feature where a business representative can be available for technical support for customers and leads in real-time. It allows the business to assign conversations to chat user agents based on the category or area of expertise and chat with the subscribers accordingly. The representative can then chat with the visitor and see which webpage they’re on and efficiently resolve issues.
SendinBlue is lesser-known than some of the other email marketing platforms out there, but it’s no less powerful than its competitors. It allows businesses to build and grow valuable connections with subscribers and scales as it matures. Other aspects of marketing, such as landing pages and signup forms, can be created with the software as well, which is why it’s such a great option to choose from.
11) Sendy
Sendy is a self-hosted marketing platform that allows businesses with large subscriber bases to send trackable email newsletters using the Amazon Simple Email Service. It advertises a low price without sacrificing deliverability. Part of its appeal is that it’s an inexpensive service where limits set by the host don’t exist – the business itself is the host. This means that emails can be sent for an ultra-low price.
Reports are generated for every campaign where opens, clicks, bounces, complaints, and various charts and graphs of dozens of other metrics are shown. From these reports, segmentation can occur for subscribers that need to be re-targeted. Auto-responses can also be automated for drip campaigns to keep subscribers engaged.
Sendy can save users thousands of dollars by using the software. It’s inexpensive but effective, with a simple one-time fee. The service can be highly personalized, and it offers more features than the price reflects, which is convenient for small businesses or those that just want to save money on marketing automation software.
Various other features such as custom field, blacklisting, housekeeping, and third-party integration are available with Sendy, making it one of the most versatile options for email marketing. Businesses can even select a custom domain for their site so that trackable links will use the preferred domain, and recipients will instantly recognize the sender. For the ultra-low price, Sendy is giving other options a run for their money.
Final Thoughts
Email marketing has come a long way since its inception, but the basic rules remain the same. Nowadays, email automation and design, segmentation, CRM, and other tools need to be used to connect with subscribers and convert them into long-term customers. The process can be laborious but rewarding, with most businesses reporting more leads and a higher ROI from implementing marketing and email automation in their business processes.
It’s best to shop around for the perfect platform for email marketing for your business. Think about what exactly your business requires from email marketing software to get the best value out of it. Sometimes free software doesn’t have what you need, but you’re reluctant to splash out on paid. Hopefully, my recommendations of the best email marketing services have helped you pinpoint what you need from your perfect email marketing tool!