As a business looking to market and monetize, conquering the digital sphere is essential. Companies like Infusionsoft and ClickFunnels provide the all-in-one solution that modern businesses need. These platforms help to create effective sales funnels that lead to growth in profits.
While Infusionsoft seemed to dominate the market, ClickFunnels serves the same purpose for a markedly lower price. The tide is shifting when it comes to which of these platforms companies are turning to for marketing.
These sales funnel platforms include landing page builders and email automation. The sites offer companies an interface that helps them design and customize their client interaction. It helps them seek new leads and improve their on-site conversion rate. Some sales funnel platforms like Infusionsoft, though, just don’t have what it takes to keep up in this advancing industry.
Use this guide to find out how ClickFunnels stands up to its closest industry competitor, Infusionsoft.
The Learning Curve
Both ClickFunnels and Infusionsoft offer a thorough array of features that every business needs in a marketing platform. They both provide a customizable landing page creator interface. It includes the standard options to add pictures, videos, and countdown timers to the tailored landing pages. The real difference between these two sites comes in the interface design.
Landing Page Creation Interface
ClickFunnels’ interface is designed to be user-friendly. The welcoming drag-and-drop style editing tools make it easy to be the designer of your page. Users can configure auto-play videos on the site. Elements like this draw clients in and begin to direct them toward a purchase. Other features of the landing page creation interface include:
- “Add to Cart” button
- Autoplay videos
- Eye-catching headlines
- Live countdown timers
Infusionsoft has all the tech that companies need to create their landing page. The interface, though, is much more challenging to get used to.
With ClickFunnel, users can get adjusted to the familiar settings and begin to customize within minutes. This cuts down on the time employees have to spend learning a whole new software. The learning curve required with sites like Infusionsoft takes valuable time from employees. This time could be working on other projects.
Email Automation Interface
The simple, user-friendly interface used in ClickFunnels’ landing page creation carries over to its email automation tools. Like Infusionsoft, users of ClickFunnels can use these tools to:
- Follow up with an email list
- Generate follow up sequences
- Store contacts
- Send broadcast and automated emails
- Create email lists
It enables users to take advantage of special tools made available for SMS marketing. One of these tools is the ClickFunnels Actionetics feature. It contributes to the abilities bulleted above. It utilizes an opt-in strategy to communicate with current, previous, and potential customers. This automation makes following up on leads and improving the consumer-to-buyer conversion rate simple.
On ClickFunnels, you can integrate with other available software. These include:
- AWeber
- Kajabi
- Shopify
- Convertkit
- GoToWebinar
- YouZign
- MailChimp
- And more
This way, you can share images and videos between sites. You can send automated SMS messages from ClickFunnels direct to subscribers. Another impressive feature is that you can integrate software to automate complex processes. Send data from the completed order form to the site that ships products.
Who Has the Better Package?
More expensive doesn’t mean better. Let’s break down the details of ClickFunnels’ and Infusionsoft’s basic and premium packages side by side. Looking at the cost, features, and overall package makes it easy to see how they stack up.
Infusionsoft Basic and Premium Packages
Infusionsoft has two main packages made available. The first is a less expensive basic package with limited features. The second is the more expensive premium package. This grants users access to all the available features.
The basic package from Infusionsoft is overall less expensive. This package has a few key benefits and limitations to be aware of.
The basic package limits users to 500 subscribers in total. This isn’t a huge limitation for small or mid-sized companies. It can be a major issue, though, for large businesses that hope to use the site. The big drawback to using Infusionsoft is that it includes several mandatory fees.
The basic package includes the setup fee in its cost. It does not include the mandatory coaching fee. This you have to pay on top of your package payment. If you want landing page integration, that’s an additional cost. It is only included in premium packages.
Premium packages with Infusionsoft start upwards of $600. This does not include the mandatory coaching package fee. Overall these costs get you some pretty great software. The downside is that it takes a while to get adjusted to the not-so-user-friendly interface.
This excessive amount of time spent learning new software isn’t practical for growing and developing companies. It takes valuable time out of the day that employees could spend on other projects.
Companies that have lots of time on their hands to develop and grow the business may not be bothered by the complexities of this interface. Anyone on a time constraint and a budget though may want to opt for ClickFunnels’ user-friendly, fast-learner interface.
ClickFunnels Basic and Premium Packages
Overall, ClickFunnels has a more cost-effective approach to its platform. They start customers off with a 14-day free trial that includes all the necessary features to get started. This gives clients the chance to test-drive the site and see if they like it. During this time, companies can get adjusted to the familiar interface. They get to take ClickFunnels for a test drive before they’ve even had to pay a penny. This 14-day free trial includes a valuable 30-day money-back guarantee.
Getting started with the basic package at ClickFunnels entitles users to features like:
- 1-click upsets in the shopping cart
- Email automation
- SMS automation
- Facebook automation
- Etson Editor: web page editor tools
- Backpack: affiliate program tool
Users can generate new leads by using a tailored, custom sales funnel. This makes it easy to sell more, sell big, and sell again and again.
The premium package at ClickFunnels is called ClickFunnels Suite. This package is much less expensive than the Infusionsoft premium package. It doesn’t include any forced fees, making it more cost-effective. You get all the features you need, without having to pay for features you don’t.
ClickFunnels continues to host new webinars and coaching sessions for new clients. No one has to pay a mandatory coaching fee like they would with Infusionsoft. If a company wants to take advantage of this coaching, it can opt to do so at its discretion. ClickFunnels makes plenty of quick video tutorials available to its clientele online.
Users enjoy that there are no long-term contracts. Service is month-to-month, making it easy to stay in budget. This is valuable for startups, small businesses, and fledgling entrepreneurs. ClickFunnels continues to update current users with all the latest software updates through their existing subscription. You don’t need to pay more to access these new and exciting features. You can even access a friendly on-call 24/7 support staff. These marketing pros can answer any pertinent questions about setting up your sales funnel.
Building the Sales Funnel
Both ClickFunnels and Infusionsoft are designed to help companies create engaging and profitable sales funnels. They do this by providing a similar set of engaging features. The real difference lies in the details. Choosing between ClickFunnels and Infusionsoft falls on which has a more pleasant and productive overall experience.
ClickFunnels has only continued to grow in popularity as a result of its unmatched features. These key ingredients help businesses to establish effective sales funnels. In response to Infusionsoft’s software, ClickFunnels offers all the same features. With ClickFunnels, though, these features are in a more concise and user-friendly package.
The Sales Funnel
The process starts by generating internal navigation. This leads potential clients through an easy and fast sales process.
The Follow-Up Funnels
The process then continues as you follow up with buyers. Follow up by using the email and SMS automation features. Use these funnels to inform them of new deals and products. Generate targeted messages and send them to prior customers. Marketing direct-to-consumer means you can bank multiple sales from the same initial lead.
The Bottom Line
Both of these marketing sites are great for what they offer. The software helps to streamline client relations and improve conversion rates. It can generate profitable landing pages and improve sales, even though there are distinct differences in the pricing and organization of the packages. There are also key differences when it comes to the user-friendliness of the interface and features made available.
ClickFunnels’ 30-day money-back guarantee speaks to its devotion to client satisfaction. The package doesn’t have costly setup fees either, and the landing page builder is included in the package. Infusionsoft, on the other hand, keeps landing page integration only for premium packages. It charges additional setup fees and doesn’t provide any refund for their monthly subscription.
So, Can ClickFunnels Replace Infusionsoft?
Most companies want to integrate their sales funnel as fast as possible to start growing profits. For these companies, ClickFunnels is a more sound solution than Infusionsoft. It’s the high-tech marketing software that growing companies need to work with.
Compared to Infusionsoft, ClickFunnels is an easy and more profitable replacement. It is less expensive, easier to learn, and provides more of the features you love. Check out https://creatingafunnel.com/ to learn more about setting up a funnel with ClickFunnels today.