Creating a landing page with ClickFunnels allows you to convert your viewers and visitors into clients. A landing page is meant to manage and convert the steady reader traffic being brought in by a marketing campaign. When consumers visit your website, the landing page is the first page where they will be directed to begin interacting with your products and services.
Potential leads can quickly become buyers with a successful landing page. ClickFunnels aims to help users to create this productive and functional page, so users can properly utilize their increased reader traffic. High reader traffic is great, but it doesn’t do anything for your business without a high conversion rate as well. That all happens through your customized landing page.
Follow this guide to learn how to create a productive and functional landing page with ClickFunnels.
Why Create a Landing Page?
You may be asking yourself, “Why do I need to create a landing page? Why isn’t a website or social media enough?” A landing page is vastly different from typical sites. The benefits of landing pages are that they don’t just inform—they guide.
A typical website is simply a catalog of information about your company or product. Visitors can navigate through your site as they please. However, even the most effective site does not do what a landing page can in terms of converting viewers into buyers.
Landing pages can benefit your marketing campaign by collecting information from your viewers, so you can generate leads faster and easier with fewer steps in between. It guides visitors directly to offers to join your mailing list. They don’t have to dig or happen upon the right link to see this. It is given to them immediately without distraction.
Building an Effective Landing Page with ClickFunnels
ClickFunnels is an online marketing and web development tool designed to help you generate leads and land sales. Unlike other web development platforms, where the landing page might just contain information, ClickFunnels shows you how to structure that information for higher conversions.
This structure creates what is called a “funnel”, which essentially funnels readers through the landing page to an opt-in page. Through this process, your visitors can become customers.
To build an effective landing page using ClickFunnels, follow the steps outlined below.
Step 1: Set Up a New Funnel for the Landing Page
The first thing you’ll want to do is log in to the ClickFunnels site. If you are not a current member with an account, ClickFunnels offers a free trial that lasts 14 days. This means that you can set up landing pages and go through the process without having to spend a penny.
Follow the initial yellow prompt button at the top of the browser to ” + Add New. “ From here, you will then select “Create New Funnel”. At this point, you are ready to begin customizing.
ClickFunnels is an easy-to-use site with clearly marked buttons. Feel free to explore the site’s many options before beginning on your journey to create a funnel.
After you click “Create New Funnel,” there will be a second selection option. On the screen, you will see the following options:
- “Collect Emails”
- “Sell Your Product”
- “Host Webinar”
These are all goals of your soon-to-be-created sales funnels. For this particular project, be sure to select the “Collect Emails” option by clicking the green ” + Choose “ button. This allows you to build an email list. Once you select “Collect Emails,” follow these steps:
- Enter your sales funnel name
- Select “Group Tag”
- Select “Landing Pages”
- Click “Build Funnel”
You now have a properly built a funnel with two pages set up within ClickFunnels. The first is the Opt-In Page. The second is a Thank You Page.
Step 2: Design the Opt-In Page
An Opt-In Page is the landing page that viewers will see upon clicking to visit your sales funnel. There are several customizing options that should be taken advantage of within ClickFunnels. The first is the template option.
- Navigate to the sidebar on the left
- Click the Opt-In page
- Sift through the templates and decide which one is best for your goals
- Click “Select Template”
There are plenty of landing page templates from which to choose, so be sure that you know what type of content you hope to add to the page. This makes your search easier. For example, if you want to emphasize a product video, be sure to select a template that allows for a video to be featured.
If you are experienced with creating landing pages, try a blank template to start and create your layout from scratch. If you are new to landing pages, experts recommend starting with an established template and editing from there. This way, you have something substantial with which to start.
Once you have selected the overall layout of your landing page, the next step is to edit and customize.
- Click “Edit Page”
- Scroll your arrow over elements of the landing page to see editing options like:
- Add New Element including a logo, a header and subhead, and even images
- Adjust Font, Color, and Size
- Change Background Color
- And More
Step 3: Create a Custom Thank You Page
This is the page that your new clients will be directed to after opting to engage with your opt-in page. After submitting their information on the opt-in page, ClickFunnels automatically redirects them to this friendly page to cement the positive consumer experience. This page will also contain any next steps like a reminder to check the email inbox or a link to a delivery tracker.
You can customize this page just like you did with the opt-in page. Select a template that works for you and edit the text and layout from there. Every part of the template is customizable. This means you can begin with one page and edit until it looks entirely different.
What Makes an Effective Landing Page?
While you are customizing and building your opt-in page, be sure to consider which factors will make your page more effective in generating leads and converting visitors to buyers. There are a few easy tips to remember to ensure that your visitors click that subscribe button.
The Headline
The headline of your landing page is likely the first thing any visitor will read. One of the best ways to emphasize your goal and entice your readers is by surrounding a strong headline with a pre-headline as well as a subtitle. These can emphasize and elaborate on the important information in the title.
The wording of the headline itself is especially important. It should pertain to the objective of the landing page. Remember, landing pages are essentially a focused guide to get visitors to subscribe or join the email list, meaning it is important to focus all information toward that goal.
Visitors are more likely to engage with headlines that pose a question or guarantee a promise. These are action headlines, and they are easy to process and apply.
The subtitle can then assuage any objections that might pop into the visitor’s head when they read the headline. For example, a subtitle might emphasize that even inexperienced users can benefit from the product or services. Or, it might promise that a product or service benefits amateurs and experts alike.
The Story
Besides the headline, your landing page will likely include a body of text to explain your company or product. There are a few ways to utilize this content to focus and engage your audience before they click away.
Be sure to keep the content short and focused. Any distractions or departures from the goal can lead to the potential client clicking away from the page. Be authentic and illustrate briefly what you hope this product can offer to its users in terms of problem-solving. Show the value of the product to clients in a convincing way.
The Call to Action
In fishing terms, if the title and story are the enticing bait, the call to action is the hook. The call to action shows your visitor how they can engage with your product and company. This can be by signing up for an email list or newsletter or purchasing the product.
Including the call to action is the essential final step in converting your reader into a buyer. These buttons are the guide to the next step that interested potential clients can take. They should stand out and be easy to find on the page. Choose a color, font, and size that make this button visible and engaging.
The Pop-Up Form
When users click on the Call to Action (CTA) button, they will be redirected to a form that they can fill out and submit. You can create this form by following these steps:
- Click the CTA button
- In the sidebar, be sure that the URL is set to “#open popup”
- Click “Show Pop Up” in the bottom left corner
- Edit the pop-up text to suit your objective (ex. ask for an email address and first name)
- Create your “Submit Form” button
You can set this page to link up with your auto-responder features. This would allow you to automatically send confirmation links to clients’ emails after they submit the form. You can set this up by following these steps:
- Select “Email” from the sidebar
- Under “Integration” select the “HTML form”
- Under “Action” select “Integrate an existing form”
- Paste the HTML code from your email provider
Now you have officially generated the auto-responder feature. These emails will be collected in the “lead” section of your settings. However, this archive will not allow you to auto-respond. You need to set it up with the above instructions to avoid having to manually send confirmation links.
Other Considerations
Your landing page can just be a title, body of text, and call to action. There are, however, a few other additions you can make to substantiate your value and further entice visitors.
Images and Videos
Images or videos tend to keep readers engaged with your content. You don’t want something distracting or off message. Rather, a focused image can help to accompany your title in keeping readers interested. Images appeal to the emotional side of your potential clients. They can convey a feeling or mood along with your focused text information.
Social Media Links
Another addition you can make to your landing page is social media links. Networking with fan pages or positive reviews can make it clear that your product is well-known and well-liked. This makes customers more willing to trust and buy into the company and product.
Privacy Policy
One final thing to add to the page is your privacy policy. For your page to be as profitable as possible, it should be compliant with PPC or pay per click. This means that you’ll want to attach the privacy policy, contact information or support desk, copyright, and terms and conditions. These all substantiate your page and ensure legality.
Final Edits
The biggest edit to be sure not to forget is the text that appears on the top of the web browser. The automatic fill from ClickFunnels reads “My Awesome Landing Page”. It is important to correct this before allowing your URL to be used. To correct this:
- Navigate to “Settings” in the sidebar
- Click on the option “Meta Tags/Social Settings
- Find “Page Title” and edit the text box beside it to match your goal
- Find “Page Description” and edit that text box as well
Since this page can rank on Google, the title and description are important. While they may not appear to clients who are following a link from another site, anyone who finds it in search engine results will be more likely to click on an effective title and description. You can even add keywords and a logo/social image.
Conclusion
Creating a landing page on ClickFunnels may seem complicated at first, but it is a relatively simple project that can have massive benefits for your company or product. Landing pages are one of the most effective ways to raise your conversion rate and generate new leads. They allow you to gather valuable lead information and engage directly with potential clients. This direct B2C relationship is one of the most profitable ways to market products and services.
ClickFunnels offers easy templates and fast processes that allow you to get started immediately with your free 14-day trial. Users of all experience levels can quickly generate a landing page and sales funnels that will funnel their reader traffic to a focused call to action, and allow them to engage with the products and services they have to offer.